White Out

Wite-Out is a registered trademark for a brand of correction fluid, originally created for use with photocopies, and manufactured by the BIC corporation. BIC Wite-Out Shake ‘n Squeeze Correction Pen. This four-pack of white-out correction pens is a.

  1. White Out Correction Fluid
  2. Liquid Paper
  3. White Out Pen
Wite-Out
Product typeCorrection fluid
OwnerSociété Bic (1992)
Introduced1966
Related brandsLiquid Paper, Tipp-Ex
Previous ownersWite-Out Products, Inc.
Registered as a trademark inUS (1974)

Wite-Out is a registered trademark for a brand of correction fluid, originally created for use with photocopies, and manufactured by the BIC corporation.

History[edit]

Wite-Out dates to 1966, when Edwin Johanknecht, an insurance-company clerk, sought to address a problem he observed in correction fluid available at the time: a tendency to smudge ink on photostatic copies when it was applied. Johanknecht enlisted the help of his associate George Kloosterhouse, a basement waterproofer who experimented with chemicals, and together they developed their own correction fluid, introduced as 'Wite-Out WO-1 Erasing Liquid'.

In 1971, they incorporated as Wite-Out Products, Inc. The trademark 'Wite-Out' was registered by the United States Patent and Trademark Office on February 5, 1974.[1] The application listed the date of 'first use in commerce' as January 27, 1966.

Early forms of Wite-Out sold through 1981 were water-based and hence water-soluble. While this allowed simple cleaning, it also had the problem of long drying times. The formula also did not work well on non-photostatic media such as typewritten copy.

The company was bought in 1981 by Archibald Douglas. Douglas, as chairman, led the company toward solvent-based formulas with faster drying times. Three different formulas were created, each optimized for different media. New problems arose: a separate bottle of thinner was required, and the solvent used was known to contribute to ozone depletion. The company addressed these problems in July 1990 with the introduction of a reformulated 'For Everything' correction fluid.

The French corporation Société Bic acquired Wite-Out Products in 1992.[2]

In 2017, sales of Wite-Out grew nearly 10 percent globally with AdWeek suggesting that the increase in sales was due to artists using the fluid as paint.[3]

See also[edit]

References[edit]

  1. ^'Word Mark WITE-OUT'. USPTO. 1974. Retrieved 2006-09-27. Registration Number 0978134
  2. ^'Acquisition of Wite-Out® 1992'. BICWorld. Société BIC S.A. Retrieved 18 February 2019.
  3. ^Graham, David A. (2019-03-19). 'Who Still Buys Wite-Out, and Why?'. The Atlantic. Retrieved 2019-03-20.
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Look up whiteout, white out, or white-out in Wiktionary, the free dictionary.

Whiteout (including variants white out or white-out) may refer to:

Runner

Arts, entertainment, and media[edit]

Fictional characters[edit]

  • Whiteout (G.I. Joe), a fictional character in the G.I. Joe universe
  • Whiteout (Marvel Comics), a comic book supervillain

Films[edit]

  • Whiteout (2009 film), based on the comic book
  • Whiteout (2000 film), a Japanese film directed by Setsurou Wakamatsu
Out

Music[edit]

White Out Correction Fluid

Albums[edit]

  • Whiteout (album), a 2000 album by rock band Boss Hog
  • Whiteout (EP), a 2012 song and eponymous EP by Dawn Richard

Songs[edit]

  • 'White Out', a 2014 song by Amy Lee featuring Dave Eggar from the album Aftermath
  • 'Whiteout', a song by Killing Joke on the 1994 album Pandemonium

Liquid Paper

Groups[edit]

  • White Out (band), an American experimental rock group
  • Whiteout (band), a Scottish rock group

Literature[edit]

  • Whiteout (Judge Dredd novel), a 2005 novel by James Swallow
  • Whiteout (Follett novel), a 2004 novel by Ken Follett
  • Whiteout (Oni Press), a 1998 comic book limited series by Greg Rucka
  • Whiteout: The CIA, Drugs and the Press, a history book by Alexander Cockburn and Jeffrey St. Clair

Sports[edit]

  • White Out (Penn State), a college football tradition at Penn State during its home games against Michigan and Ohio State, where all spectators come dressed in white
  • Winnipeg White Out, a hockey tradition started by fans of the Winnipeg Jets

Other uses[edit]

White Out
  • Whitey (drugs) or white-out; paleness as a result of drug-related nausea
  • White Out, a flavor of Mountain Dew soda

See also[edit]

  • Wite-Out, a brand of correction fluid

White Out Pen

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