Wite-Out is a registered trademark for a brand of correction fluid, originally created for use with photocopies, and manufactured by the BIC corporation. BIC Wite-Out Shake ‘n Squeeze Correction Pen. This four-pack of white-out correction pens is a.
|Product type||Correction fluid|
|Owner||Société Bic (1992)|
|Related brands||Liquid Paper, Tipp-Ex|
|Previous owners||Wite-Out Products, Inc.|
|Registered as a trademark in||US (1974)|
Wite-Out is a registered trademark for a brand of correction fluid, originally created for use with photocopies, and manufactured by the BIC corporation.
Wite-Out dates to 1966, when Edwin Johanknecht, an insurance-company clerk, sought to address a problem he observed in correction fluid available at the time: a tendency to smudge ink on photostatic copies when it was applied. Johanknecht enlisted the help of his associate George Kloosterhouse, a basement waterproofer who experimented with chemicals, and together they developed their own correction fluid, introduced as 'Wite-Out WO-1 Erasing Liquid'.
In 1971, they incorporated as Wite-Out Products, Inc. The trademark 'Wite-Out' was registered by the United States Patent and Trademark Office on February 5, 1974. The application listed the date of 'first use in commerce' as January 27, 1966.
Early forms of Wite-Out sold through 1981 were water-based and hence water-soluble. While this allowed simple cleaning, it also had the problem of long drying times. The formula also did not work well on non-photostatic media such as typewritten copy.
The company was bought in 1981 by Archibald Douglas. Douglas, as chairman, led the company toward solvent-based formulas with faster drying times. Three different formulas were created, each optimized for different media. New problems arose: a separate bottle of thinner was required, and the solvent used was known to contribute to ozone depletion. The company addressed these problems in July 1990 with the introduction of a reformulated 'For Everything' correction fluid.
The French corporation Société Bic acquired Wite-Out Products in 1992.
In 2017, sales of Wite-Out grew nearly 10 percent globally with AdWeek suggesting that the increase in sales was due to artists using the fluid as paint.
- ^'Word Mark WITE-OUT'. USPTO. 1974. Retrieved 2006-09-27.
Registration Number 0978134
- ^'Acquisition of Wite-Out® 1992'. BICWorld. Société BIC S.A. Retrieved 18 February 2019.
- ^Graham, David A. (2019-03-19). 'Who Still Buys Wite-Out, and Why?'. The Atlantic. Retrieved 2019-03-20.
|Look up whiteout, white out, or white-out in Wiktionary, the free dictionary.|
Whiteout (including variants white out or white-out) may refer to:
Arts, entertainment, and media
- Whiteout (G.I. Joe), a fictional character in the G.I. Joe universe
- Whiteout (Marvel Comics), a comic book supervillain
- Whiteout (2009 film), based on the comic book
- Whiteout (2000 film), a Japanese film directed by Setsurou Wakamatsu
White Out Correction Fluid
- Whiteout (album), a 2000 album by rock band Boss Hog
- Whiteout (EP), a 2012 song and eponymous EP by Dawn Richard
- 'White Out', a 2014 song by Amy Lee featuring Dave Eggar from the album Aftermath
- 'Whiteout', a song by Killing Joke on the 1994 album Pandemonium
- White Out (band), an American experimental rock group
- Whiteout (band), a Scottish rock group
- Whiteout (Judge Dredd novel), a 2005 novel by James Swallow
- Whiteout (Follett novel), a 2004 novel by Ken Follett
- Whiteout (Oni Press), a 1998 comic book limited series by Greg Rucka
- Whiteout: The CIA, Drugs and the Press, a history book by Alexander Cockburn and Jeffrey St. Clair
- White Out (Penn State), a college football tradition at Penn State during its home games against Michigan and Ohio State, where all spectators come dressed in white
- Winnipeg White Out, a hockey tradition started by fans of the Winnipeg Jets
- Whitey (drugs) or white-out; paleness as a result of drug-related nausea
- White Out, a flavor of Mountain Dew soda
- Wite-Out, a brand of correction fluid